BACHELOR DEGREE Digital Product Design
Program Overview
| Category | Details |
|---|---|
| Course Name | Digital Product Design |
| Course Level | Bachelor’s Degree |
| Course Duration | 4 Years |
| Course Eligibility | Grade 12 |
| Average Salary | 7 to 9 LPA |
| Areas of Employment | UI / UX Designers, Web Designers, etc. |
What is a Bachelor’s Degree in Digital Product Design?
The Bachelor Degree in Digital Product Design is a four-year program that trains students to create user-focused digital experiences, from interactive apps to product interfaces. The course combines visual design, UX research, and UI development to help students transform ideas into functional products. Graduates develop both creative and technical skills, preparing them for careers as designers who can balance aesthetics, usability, and innovation.
2 INTERNSHIPS
Placements in India, Europe, and Americas to gain real-world experience
INTERNATIONAL WORKSHOPS
Conducted by professionals from across the the world, tackling multicultural design problems
EXCHANGE PROGRAMMES
A semester spent at any of the 4 campuses
CURRICULUM
A four year programme, spread across theoretical classes, studio classes, frequent real-world projects and two industry internships prepares students for a creative career.
Lab 1
Foundation Program
The foundation year serves as an introduction to the storyboard and illustrates their basic thoughts and elements with photography and cinematics of digital design. Their minds are conditioned to visualize and observe their surroundings and create a sense of empathy in their thinking to pen down the user experience and create a process flow.
Analytical Drawing + Live Model Sketching + Colour + Creativity + Illustration + Volume + Perspective + Human Sciences + History of Art + Project Week + Environment Design + Sketching + Exterior Drawing + Marker Renderings + Props Design + Anatomy + French + Storyboarding + Storytelling + Introduction to AI + Introduction to Interaction + Mechanics of Games + Visual Expression + Workshop Week + Personal Project
Lab 2
Designing with Users: Foundations of UX & Interaction
Lab 2 marks the shift from foundational learning to a more structured, user-centred design approach. Students build a deeper understanding of users through ergonomics, research and design thinking, translating insights into meaningful experiences and interface decisions. Emphasis is placed on developing clear design logic, from early concepts to tested digital outcomes. Alongside this, students strengthen their visual sensibility, narrative clarity and technical rigour, while gaining exposure to business, behavioural and cultural contexts. The lab prepares students to approach design problems holistically, balancing creativity with usability, strategy and real-world application.
UCD & UX 1 2 & 3 + UI Design 1 & 2 + Management 1 + Copywriting (AI) + Motion Design + Typography + Computer Graphics + Graphic Design + Human Sciences + Page Layout + French + Project Week + International Workshop
Short internship
1 - 2 months
An Internship of 1-2 months is compulsory in the 2nd year for exposure to the practical aspect of learning. It gives them a taste of the real professional world and how things function.
Lab 3
Strategic Digital Products: Interfaces in Practice
Levelling up from Lab 2, the third year immerses students in advanced digital product design, where interfaces are shaped by strategy, technology and business realities. Students learn to align UX decisions with product vision, brand thinking and market objectives, while working through complex problems that demand stakeholder collaboration and persuasive communication. The year emphasises building, testing and refining digital products through advanced prototyping, user testing and iteration across web and mobile platforms. With a stronger understanding of contemporary tech ecosystems, motion, interaction and emerging tools, students develop confident, industry-ready frameworks for end-to-end product development. Opportunities for international exposure further broaden their cultural perspective and design maturity.
Management 2 4 & 5+ Tech 1 & 2 + Management 3 + UCD & UX 4 & 5+ UI Design 3+ Art Direction + Motion Design + Typography for Web + French + UI Design 4 + Digital Art Direction + 3D Blender/Gen AI + Marketing + French + Project Week + International Workshop
Lab 4
Product Innovation: Interfaces as Scalable Systems
n the final year, students consolidate their learning by approaching interfaces as complete digital products, from inception to execution. The focus shifts to innovation at scale, where UX strategy, advanced interaction design and emerging interface paradigms are applied to both consumer and enterprise contexts. Students learn to translate ideas into clearly defined product directions, aligning user needs with business intent and technical feasibility. Through rigorous prototyping, documentation and collaboration with engineering, they develop industry-ready solutions while exploring the role of new technologies in shaping future interactions. The year culminates in a comprehensive digital product project, supported by professional portfolio development and international exposure, preparing students for confident entry into the industry.
UI Design 5 + UCD & UX 6 & 7 + Tech 3 + Grand Project - Digital + Gen AI + Incubator Project + Portfolio & Personal Branding+ French + International Workshop
Long internship
4 - 6 months
An intensive semester long internship in an agency in India or abroad gives students a chance to apply their experiences and expertise in a collaborative professional environment. Students in these internships work with professional teams and often take on full responsibility of client projects.
INTERNATIONAL DIPLOMA & DEGREE IN ART DIRECTION — RNCP LEVEL 7
(MUMBAI, NEW DELHI, BENGALURU)
B.Des IN DIGITAL PRODUCT DESIGN (KOLKATA)
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Why Choose École Intuit Lab for Digital Product Design?
The Bachelor’s program in Digital Product Design at École Intuit Lab, one of the best Digital Product design college in India, offers a perfect balance of hands-on training, industry exposure, and global learning opportunities. This program equips students with the skills to create user-focused digital experiences, from interactive apps and websites to complex product interfaces.
Two Industry Internships for Real Design Experience
Professional Studio Training
Applied Learning
Global Internship Options
International Workshops Led by Global Creative Experts
Global Mentorship
Skill Enhancement
Global Exposure
Global Exchange Programme for International Learning
Semester Abroad
Cross-Cultural Understanding
Career Advantage
DESIGN CAREERS
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Discover moreDigital Product Design Course: Admissions Overview
| Category | Details | Key Takeaway for Applicant |
| Eligibility | Students who have completed Grade 12 or higher and have a passion for design and creativity can apply. | Open to all streams after Class 12. Focus on demonstrating your creativity. |
| Transfer Students | May apply from other Graphic Design or Visual Communication programmes. Contact the admissions team for specific details. | Your previous design education can be credited; inquire directly. |
| Admission Process Steps | 1. Fill the online application 2. Upload necessary documents (High School Transcripts, Address Proof) 3. Pay application fee 4. Register for & take the creative aptitude test 5. Come in for an interview 6. Bring a creative portfolio (required for transfer students in Year 2+) |
The process is a step-by-step sequence starting online and culminating in an interview. |
| Selection Criteria | Students are evaluated through a Creative Intelligence Test, Personal Interview, and Portfolio Evaluation. | Selection relies on a mix of aptitude, communication, and creative output. |
FAQs
Digital Product Design is the creation of interactive digital products using UX research, UI design, and the product design process to deliver functional and user-centered experiences.
A digital product designer conducts user research, creates wireframes and prototypes, designs UI/UX, and develops interactive digital products.
Yes. It offers creative, high-demand roles in UI/UX and product design with strong growth and global opportunities.
Students who have completed Grade 12 from any stream are eligible to apply.
Yes. Science, Commerce, or Arts students can join without prior design experience.
The course lasts 4 years, including studio projects and internships.
Students gain skills in UX/UI design, prototyping, visual design, interaction design, digital product development, and portfolio creation.
The syllabus covers UX research, UI design, interactive design, digital product workflow, prototyping, motion design, and portfolio development.
No. With structured learning and practical projects, students can develop the required skills effectively.
Complete a structured program like this course, build a portfolio, and gain experience through projects or internships.
Graduates can work as Digital Product Designers, UI/UX Designers, Interaction Designers, or Web Designers.
Fresh graduates can earn between ₹7–9 LPA depending on skills and portfolio
No prior coding knowledge is required.
A portfolio is encouraged for all applicants and required for transfer students entering Year 2 or higher.
The course includes two internships, offering hands-on experience in product design studios and agencies.
Yes. Graduates can pursue advanced programs in design, UI/UX, or digital product development.