BACHELOR DEGREE Digital Product Design

Our program in Digital Product Design invites students to become drivers of the ever-present impact computational technologies are having on our lives by translating ideas to designs, and designs to functional products.

They are tasked not just with the aesthetic demands of digital interfaces, but with a value proposition, customer research, the creation of interactive prototypes, and the fundamentals of digital product development.

Thus, proficiency in user interface (UI) and user experience (UX) is of utmost importance. This is because UI/UX help immortalize a brand for they guarantee seamless experiences, in addition to vibrant visuals. The modern designer must not only master aesthetics but also functionality. Achieving this lies at the very heart of the future of design.

We create a dynamic, challenging, and idea-driven environment that demands an innovative and entrepreneurial approach to the digital world:

The combination of conceptual and technical training at an advanced level for this highly interdisciplinary context prepares functional designers and creative problem solvers. Students leave the program equipped to manage the entire digital product life cycle. They have a keen eye for understanding the world and its needs, identifying opportunities, and responding with beautifully crafted and thoughtfully conceived user experiences.

Their exposure to complex systems, emerging technologies, and integrated experiences prepare them for one of the most lucrative & in-demand design careers in the world.

2 INTERNSHIPS

Placements in India, Europe, and Americas to gain real-world experience

INTERNATIONAL WORKSHOPS

Conducted by professionals from across the the world, tackling multicultural design problems

EXCHANGE PROGRAMMES

A semester spent at any of the 4 campuses

CURRICULUM

A four year programme, spread across theoretical classes, studio classes, frequent real-world projects and two industry internships prepares students for a creative career.

Lab 1

Foundation Program

The foundation year serves as an introduction to the storyboard and illustrates their basic thoughts and elements with photography and cinematics of digital design. Their minds are conditioned to visualize and observe their surroundings and create a sense of empathy in their thinking to pen down the user experience and create a process flow.

Analytical Drawing + Live Model Sketching + Colour + Creativity + Illustration + Volume + Perspective + Human Sciences + History of Art + Project Week + Environment Design + Sketching + Exterior Drawing + Marker Renderings + Props Design + Anatomy + French + Storyboarding + Storytelling + Introduction to AI + Introduction to Interaction + Mechanics of Games + Visual Expression + Workshop Week + Personal Project

Lab 2

Designing with Users: Foundations of UX & Interaction

Lab 2 marks the shift from foundational learning to a more structured, user-centred design approach. Students build a deeper understanding of users through ergonomics, research and design thinking, translating insights into meaningful experiences and interface decisions. Emphasis is placed on developing clear design logic, from early concepts to tested digital outcomes. Alongside this, students strengthen their visual sensibility, narrative clarity and technical rigour, while gaining exposure to business, behavioural and cultural contexts. The lab prepares students to approach design problems holistically, balancing creativity with usability, strategy and real-world application.

UCD & UX 1 2 & 3 + UI Design 1 & 2 + Management 1 + Copywriting (AI) + Motion Design + Typography + Computer Graphics + Graphic Design + Human Sciences + Page Layout + French + Project Week + International Workshop

Short internship

1 - 2 months

An Internship of 1-2 months is compulsory in the 2nd year for exposure to the practical aspect of learning. It gives them a taste of the real professional world and how things function.

Lab 3

Strategic Digital Products: Interfaces in Practice

Levelling up from Lab 2, the third year immerses students in advanced digital product design, where interfaces are shaped by strategy, technology and business realities. Students learn to align UX decisions with product vision, brand thinking and market objectives, while working through complex problems that demand stakeholder collaboration and persuasive communication. The year emphasises building, testing and refining digital products through advanced prototyping, user testing and iteration across web and mobile platforms. With a stronger understanding of contemporary tech ecosystems, motion, interaction and emerging tools, students develop confident, industry-ready frameworks for end-to-end product development. Opportunities for international exposure further broaden their cultural perspective and design maturity.

Management 2 4 & 5+ Tech 1 & 2 + Management 3 + UCD & UX 4 & 5+ UI Design 3+ Art Direction + Motion Design + Typography for Web + French + UI Design 4 + Digital Art Direction + 3D Blender/Gen AI + Marketing + French + Project Week + International Workshop

Lab 4

Product Innovation: Interfaces as Scalable Systems

n the final year, students consolidate their learning by approaching interfaces as complete digital products, from inception to execution. The focus shifts to innovation at scale, where UX strategy, advanced interaction design and emerging interface paradigms are applied to both consumer and enterprise contexts. Students learn to translate ideas into clearly defined product directions, aligning user needs with business intent and technical feasibility. Through rigorous prototyping, documentation and collaboration with engineering, they develop industry-ready solutions while exploring the role of new technologies in shaping future interactions. The year culminates in a comprehensive digital product project, supported by professional portfolio development and international exposure, preparing students for confident entry into the industry.

UI Design 5 + UCD & UX 6 & 7 + Tech 3 + Grand Project - Digital + Gen AI + Incubator Project + Portfolio & Personal Branding+ French + International Workshop

Long internship

4 - 6 months

An intensive semester long internship in an agency in India or abroad gives students a chance to apply their experiences and expertise in a collaborative professional environment. Students in these internships work with professional teams and often take on full responsibility of client projects.

INTERNATIONAL DIPLOMA IN ART DIRECTION — RNCP LEVEL 7
(MUMBAI, NEW DELHI, BENGALURU)
B.Des IN DIGITAL PRODUCT DESIGN (KOLKATA)

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DESIGN CAREERS

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ADMISSIONS

Eligibility

Students who have completed grade 12 or higher, who have a passion for design and a flair for the creative can apply to this programme. Students may also apply as transfer students from other graphic design or visual communication programmes. Contact the admissions team for details.

Admission Process

Students must submit the application form to enrol for the desired courses in our institute.

Selection Process

Students will be subjected to a creative intelligence test, personal interview and portfolio evaluation.

Fill the online application
Upload necessary documents
High School Transcripts
Address Proof
Pay application fee
Register for & take the creative aptitude test
Come in for an interview.
Bring a creative portfolio* if you have one.
(*required for transfer students in year 2+)

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