SHORT-TERM PROGRAM Video Creation for Digital Platforms

This five-month course is designed to impart comprehensive skills in video production for digital platforms. It emphasises technical proficiency and covers a wide range of topics essential for creating impactful digital content.

Participants will gain knowledge in various aspects of video production, starting with fundamental concepts of video and storytelling. The curriculum includes scriptwriting, pre-production planning, production techniques, editing, and post-production processes. The course also addresses areas such as content strategy, market research, marketing techniques, and monetization strategies in the digital domain.

The course is suitable for aspiring digital content creators, business owners looking to enhance their online presence, and individuals interested in storytelling through digital media. It provides a thorough understanding of the skills needed to create professional video content in the digital sphere.

GLOBAL LEARNING

A unique opportunity to explore design principles and techniques from a global perspective

PRACTICAL TRAINING

Hands-on experience with industry-standard software and tools

EXPERIENCED MENTORS

Experts who bring their wealth of industry knowledge and expertise

Curriculum

Some of the topics covered are video fundamentals, idea generation and storytelling, scriptwriting, pre-production, production techniques, filming, editing and post-production, content scheduling, and monetisation and analytics.

FUNDAMENTALS OF FILM CREATION

This module focuses on the initial stages of film creation. Participants will learn to brainstorm and refine ideas, develop concepts, and understand the basics of scriptwriting, including structuring narratives and crafting dialogues.

Topics Covered:
Developing concepts
Writing for the screen
Narrative construction
Crafting Dialogues

PRE-PRODUCTION TECHNIQUES

The sessions cover crucial pre-production activities such as storyboarding for visual planning, budget management, and designing backgrounds. These skills are essential for translating a script into a coherent visual story and ensuring effective resource allocation.

Topics Covered:
Storyboarding
Budgeting
Location and Background Design

FILMING SKILLS DEVELOPMENT

This module delves into practical filming techniques. It includes the understanding camera movements, lighting effects, chroma key usage, camera types and settings, and audio recording techniques. These skills are vital for producing high-quality visual and audio content.

Topics Covered:
Cameras and camera movement
Lighting
Filming
Audio

POST-PRODUCTION

This module focuses on post-production, teaching video and audio editing, colour grading, and motion graphics basics. Students learn to organise timelines, edit footage, correct colours, and manage audio, including noise reduction and balancing. It also covers keying, effects, and transitions for motion graphics, culminating in lessons on exporting for optimal online presentation.

Topics Covered:
Video Editing
Colour grading
Audio Editing
Basic Motion Graphics
Exporting

VIDEO CONTENT STRATEGY AND MARKETING

The final part of the course focuses on strategies for successful digital video content. It includes market research methodologies, content creation tailored for engagement, and exploring various channels and methods for content monetization.

Topics Covered:
Content Strategy and Planning
Market Research
Content Monetization

UPON COMPLETION OF THE PROGRAM

Focused on the creation of video content for social media platforms, particularly YouTube (max 10 minutes long or YouTube Shorts) and Instagram (Reels), this course will help to understand and learn the elements of content creation.

ADMISSIONS

Course Details
6th July, 2024
5 months on campus
Saturday - 10:00 a.m. to 5:00 p.m
Program available in
Mumbai
Eligibility
Anyone who is interested in this field.
Admission Process
Submit this application form to enrol. You will be contacted within 2 working days