Post Graduation Program in Advertising, Design & Digital Communication
Program Overview
| Category | Details |
|---|---|
| Course Name | Advertising, Design & Digital Communication |
| Course Level | Post Graduation Program |
| Course Duration | 2 Years (Full-Time) |
| Course Eligibility | Graduation (Any Discipline) |
| Average Salary | 7 to 9 LPA |
| Areas of Employment |
Art Director, Creative Strategist, Graphic Designer, Brand & Packaging Designer, Digital Communication Specialist |
What is a Post Graduation Program in Advertising, Design & Digital Communication?
A Post Graduation Program in Advertising, Design & Digital Communication is a full-time, two-year professional course for graduates who want to build careers in advertising, branding, design and digital communication. The program focuses on developing creative, strategic and digital skills required for contemporary brand communication.
Advertising today has evolved from mass campaigns to continuous, meaningful brand engagement. This program reflects that shift by training students to think strategically, communicate visually and design experiences that connect with modern audiences across digital and physical platforms.
Through studio-based learning, real-time client projects, international exposure and a mandatory industry internship, students graduate prepared to work as designers, creative strategists, art directors and digital communication professionals in global creative environments.
INTERNSHIPS
Placements in India, Europe, and the Americas, to gain real-world experience
INTERNATIONAL WORKSHOPS
Conducted by professionals from across the the world, tackling multicultural design problems
STUDY ABROAD
An international study trip is undertaken ensuring the adaption to international culture
CURRICULUM
An intensive 2 years professional programme that provides an in-depth understanding of Branding, Design, Digital and Communication Strategies. Real-time client projects and group work, in addition to workshops with industry stalwarts and a mandatory internship prepares the students for the world of design and transforms them into innovative professionals.
SEMESTER 1
Foundation Studies
This semester serves as an introduction to the creative industries. The focus is on form, and its interaction with function. Students learn the fundamental principles of art and design, as the pedagogical building blocks for their future specialisations.
Creative Writing + Creativity+ Web Design + Branding + Typography + Marketing + Computer Graphics + Graphic Design + Visual Expression + Workshop + Project Week
SEMESTER 2
Concepts, Communication & Design
An important semester of transition, students learn about the basic elements of visual and graphical communication; text, image and how they are related. Students participate in international workshops and intensive project weeks that combine conceptual methodology, technical training and research processes.
Going a step ahead from the technical foundation, students consider aesthetics and their relevance to the world. Through projects that involve teamwork and strategic completion of cross-functional live client assignments, students refine their ability to infuse creativity in concepts.
They also have the opportunity to go France for a week-long Study Trip.
Going a step ahead from the technical foundation, students consider aesthetics and their relevance to the world. Through projects that involve teamwork and strategic completion of cross-functional live client assignments, students refine their ability to infuse creativity in concepts.
They also have the opportunity to go France for a week-long Study Trip.
Copywriting + Art Direction + UX Design + Brand Design + Editorial Design + Digital Marketing + Computer Graphics + Graphic Design + Motion Design + International Workshop + Project Week
SEMESTER 3
Professional Training
The pedagogy used in this last semester focuses on integrating economic realities and professional context with one’s personal creative approach. An emphasis is placed on understanding competition, markets, clients and design strategy. Students work on a focused editorial project, as well as a grand project that requires them to address a brand problem through design. They finish the year armed with a curated portfolio, background experience and a mindset ready for the industry.
Entrepreneurship + Advertising + UI Design + Visual Identity + Personal Branding & Portfolio + Digital Marketing — Social Media + Presentation + Digital Graphic Design + Advanced Motion Design + Project Week + Workshop
Industry Internship
3 to 6 Months
A required internship in a top agency of design or advertising ends the programme, giving students both a look through the window of creative industries and a foot in the door of their professional advancement.
International DIPLOMA IN Advertising, Design & Digital Communication
(MUMBAI, NEW DELHI, BENGALURU)
Masters in Advertising, Design and Digital Communication (Kolkata)
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Why Study Advertising, Design & Digital Communication at École Intuit Lab?
École Intuit Lab is recognised as a leading advertising college in India for postgraduate advertising studies, offering an industry-driven curriculum with strong global exposure. With campuses in key creative hubs such as Mumbai, Kolkata, New Delhi and Bengaluru, the institute provides students access to active design and advertising ecosystems.
Industry Internships in India, Europe & the Americas
Students complete professional internships with leading advertising agencies and design studios across India, Europe and the Americas, gaining real-world experience and exposure to international creative workflows. These internships help students apply classroom learning to live projects while building industry-ready portfolios.
Strong Industry & Placement Network
École Intuit Lab has an extensive industry network of 2,000+ corporate partners, enabling students to engage with advertising agencies, design studios and digital companies. Regular industry interaction through live projects, juries, portfolio reviews and mentorship supports career readiness and placements.
Students from our PG program in Advertising, Design & Digital Communication have worked with and secured opportunities at organisations such as Jio Creative Labs, VML, FCB Group, Nykaa, BrowserStack, Plix, Upstox, Schbang, Yellow, EA Studios, and other leading creative and digital brands.
International Workshops Led by Global Professionals
The program includes international workshops conducted by professionals from across the world, addressing multicultural design and communication challenges. These workshops expose students to global creative standards, diverse perspectives and contemporary industry practices.
Study Abroad & Global Cultural Exposure
An international study trip forms an integral part of the program, helping students adapt to global creative cultures and professional environments. This experience strengthens cross-cultural understanding and prepares students for international careers in advertising and digital
Communication.
Student work
A faculty of practicing artists & designers
CAREERS IN DESIGN
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GO GLOBAL
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From being a science graduate to being a professional designer, École has helped me realise my design dream! A one year course worth every single penny! From working alone on challenging design briefs to executing team projects, it's been a beautiful learning experience.
Zeeshan Shaikh
Advertising, Design & Digital Communication PG Course: Admissions Overview
| Category | Details | Key Takeaway for Applicant |
| Eligibility | Students who have completed their graduation from any field are eligible to apply. | Open to graduates from all academic backgrounds. |
| Admission Process Steps | 1. Fill the online application 2. Upload necessary documents (Graduation Transcripts, Address Proof) 3. Pay application fee 4. Register for & take the creative aptitude test 5. Come in for an interview 6. Bring a creative portfolio* if you have one |
The admission process is a structured, step-by-step sequence starting online and concluding with an interview. |
| Selection Criteria | Students are subjected to a Creative Intelligence Test, Personal Interview and Portfolio Evaluation. | Selection is based on creative aptitude, communication skills and portfolio (if available). |
FAQs
It is a two-year, full-time professional program that trains graduates in advertising, branding, design and digital communication through studio learning, live projects and industry exposure.
They work on brand strategy, creative campaigns, visual communication and digital content across multiple platforms and media.
Yes. The program prepares students for creative and strategic roles in advertising agencies, design studios, branding firms and digital teams, with strong growth opportunities.
Students who have completed graduation from any discipline are eligible to apply.
Yes. Graduates from any academic background can apply, even without prior experience in design or advertising.
The program runs for two years and includes studio projects, international workshops and a mandatory industry internship.
You will develop skills in advertising strategy, branding, visual communication, digital marketing, design thinking, copywriting, art direction and portfolio development.
The curriculum covers advertising, branding, graphic design, UX/UI, digital marketing, motion design, communication strategy, live projects and professional workshops.
No. With structured training, mentorship and regular practice, students can build these skills effectively.
By completing the program, building a strong portfolio and gaining hands-on experience through internships and live industry projects.
Graduates can work as Art Directors, Creative Strategists, Graphic Designers, Brand Designers or Digital Communication Specialists.
Fresh graduates can expect an average salary between ₹7–9 LPA, depending on skills and portfolio quality.
No. Coding knowledge is not required.
A creative portfolio is recommended but not mandatory for admission.
The program includes a mandatory 3 to 6 month industry internship, along with live client projects and international workshops.
Yes. Graduates can pursue advanced or specialised programs in advertising, branding, design or digital communication.
No. Creative and strategic roles require human insight, originality and problem-solving, which AI cannot replace.