BACHELOR DEGREE Visual Communication and Digital Design
Program Overview
| Category | Details |
|---|---|
| Course Name | Visual Communication and Digital Design |
| Course Level | Bachelor’s Degree |
| Course Duration | 4 Years |
| Course Eligibility | Grade 12 |
| Average Salary | 7 to 9 LPA |
| Areas of Employment |
Art Directors, Creative Strategists, Graphic Designers, Branding & Packaging Specialists, etc. |
What is a Bachelor Degree in Visual Communication and Digital Design?
The Bachelor Degree in Visual Communication and Digital Design (also called Bachelor’s Degree in Visual Communications) is a four-year undergraduate program that trains students in visual communication, animation, multimedia, and creative design. It prepares graduates for communication design careers in various creative industries.
2 INTERNSHIPS
Placements in India, Europe, and America to gain real-world experience
INTERNATIONAL WORKSHOPS
Conducted by professionals from across the the world, tackling multicultural design problems
EXCHANGE PROGRAMMES
A semester spent at any of the 6 campuses
CURRICULUM
A four year programme, spread across theoretical classes, studio classes, frequent real-world projects and two industry internships prepares students for a creative career.
Lab 1
Foundation Studies
This year serves as an introduction to the creative industries. The focus is on form, and its interaction with function. Students learn the fundamental principles of art and design, as the pedagogical building blocks for their future specialisations. They explore their creativity in a year-long personal project.
Analytical Drawing + Live Model Sketching + Colour + Creativity + Illustration + Volume + Perspective + Human Sciences + History of Art + Project Week + Environment Design + Sketching + Exterior Drawing + Marker Renderings + Props Design + Anatomy + French + Storyboarding + Storytelling + Introduction to AI + Introduction to Interaction + Mechanics of Games + Visual Expression + Workshop + Personal Project
Lab 2
DESIGN PRINCIPLES & TECHNIQUES
An important year of transition, students learn about the basic elements of visual and graphical communication; text, image and how they are related. Students participate in international workshops and intensive project weeks that combine conceptual methodology, technical training and research processes.
Graphic Design + Page Layout + Typography + Computer Graphics + Branding + Photography + Illustration + Copywriting + Motion Design + Micro Interactions + Graphic Culture + Human Sciences + French + International Workshop + 3 Day Print House Internship + Project Week
Short internship
1 - 2 months
A summer internship at a print house or design agency gives students their first taste of the creative careers and processes of visual communication and digital industries. Observation and team participation introduces them to the challenges of applying creativity in professional contexts.
Lab 3
CONCEPTS & COMMUNICATION WITH DESIGN
Going a step ahead from the technical foundation given in Lab 2, students consider aesthetics and their relevance to the world. Through projects that involve teamwork and strategic completion of cross-functional live client assignments, students refine their ability to infuse creativity in concepts. They also have the opportunity to go for a semester-long exchange programme to France.
3D Blender + Computer Graphics + Advertising + Editorial Design + Motion Design + UI Design + Packaging + Typo for Web + UI Design + UX Design + Brand Strategy + Copywriting + Art Direction + Digital Art Direction + Brand Strategy + Marketing + French + International Workshop + Project Week
OPTION 1 : Lab 4 (India)
PROFESSIONAL DESIGN & BRANDS IN THE MARKET
The pedagogy used in this last semester focuses on integrating economic realities and professional context with one’s personal creative approach. An emphasis is placed on understanding competition, markets, clients and design strategy. Students work on a focused editorial project, as well as a grand project that requires them to address a brand problem through design. They finish the year armed with a curated portfolio, background experience and a mindset ready for the industry.
Grand Project + Brand Strategy + Editorial Design + Digital Marketing + Digital Art Direction + Advertising + Gen AI + Internship + Portfolio & Personal Branding + French + Incubator Project
Long internship
4 - 6 months
An intensive semester long internship in an agency in India or abroad gives students a chance to apply their experiences and expertise in a collaborative professional environment. Students in these internships work with professional teams and often take on full responsibility of client projects.
OPTION 2 : INTERNATIONAL MASTER’S DIPLOMA (France)
A 2 YEAR MASTER IN DESIGN & BRANDS
M1 First Year
YEAR 1 : A Full-time study programme, subject covered :
Editorial design + Manufacturing and publishing techniques + Packaging + Computer graphics + Visual identity + Brand design + Marketing + Strategic planning + Brand content + Design Thinking + Retail design + Advertisingcreation + Design-writing + DA / photography + Project management + Digital Strategy + Collected data + Semiology
M2 Second Year
YEAR 2 : 3 weeks in apprenticeship in agencies1 week project at school monthly, subjects covered :
Digital artistic direction + Strategies / Live project
Consulting (publishing & digital) + Project management
Monitoring / News management +
Artificial intelligence and Data analyse
Semiology + Marketing + Sociology + public speaking +
stress management + Entrepreneurship.
YEAR 1 : A Full-time study programme, subject covered :
Editorial design + Manufacturing and publishing techniques + Packaging + Computer graphics + Visual identity + Brand design + Marketing + Strategic planning + Brand content + Design Thinking + Retail design + Advertisingcreation + Design-writing + DA / photography + Project management + Digital Strategy + Collected data + Semiology
M2 Second Year
YEAR 2 : 3 weeks in apprenticeship in agencies1 week project at school monthly, subjects covered :
Digital artistic direction + Strategies / Live project
Consulting (publishing & digital) + Project management
Monitoring / News management +
Artificial intelligence and Data analyse
Semiology + Marketing + Sociology + public speaking +
stress management + Entrepreneurship.
INTERNATIONAL DIPLOMA & DEGREE IN ART DIRECTION — RNCP LEVEL 7
(MUMBAI, NEW DELHI, BENGALURU)
B.Des in Visual Communication and Digital Design (Kolkata)
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Why Choose École Intuit Lab for Visual Communication and Digital Design?
École Intuit Lab, recognized among the top Visual Communication colleges in India, offers a powerful combination of industry exposure, global learning opportunities, and hands-on creative training that goes far beyond conventional design programs.
Two Industry Internships for Real Design Experience
Professional Studio Training
Applied Learning
Global Internship Options
International Workshops Led by Global Creative Experts
Global Mentorship
Skill Enhancement
Global Creative Exposure
Global Exchange Programme for International Learning
Semester Abroad
Cross-Cultural Design Understanding
Enhanced Career Value
Student work
A faculty of practicing artists & designers
DESIGN CAREERS
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École Intuit lab is a vibe. It is encouraging, well balanced between work and play & provides a vast exposure preparing us for the professional world.
Srishti Punjabi
Visual Communication and Digital Design Program: Admissions Overview
| Category | Details | Key Takeaway for Applicant |
| Eligibility | Students who have completed Grade 12 or higher. A strong passion for design and a flair for the creative is essential. | Open to all streams after Class 12. Focus on demonstrating your creativity. |
| Transfer Students | May apply from other Graphic Design or Visual Communication programmes. Contact the admissions team for specific details. | Your previous design education can be credited; inquire directly. |
| Admission Process Steps | 1. Fill the online application 2. Upload necessary documents (High School Transcripts, Address Proof) 3. Pay application fee 4. Register for & take the creative aptitude test 5. Come in for an interview 6. Bring a creative portfolio (required for transfer students in Year 2+) |
The process is a 5-step sequence, starting online. |
| Selection Criteria | Students are evaluated based on Creative Intelligence Test, Personal Interview, and Portfolio Evaluation. | Selection relies on a mix of aptitude, communication, and creative output. |
| Portfolio Note | A Creative Portfolio is encouraged for all candidates and is required for transfer students applying for Year 2 or higher. | Start compiling your creative work now; it is mandatory for transfer applicants. |
FAQs
The course lasts 4 years and includes practical projects, workshops, and two industry internships.
Graduates can work as Visual Designer, Art Director, Brand Strategist, Illustrator, in multimedia companies.
Fresh graduates can earn between ₹7–9 LPA, depending on skills and portfolio.
Yes. Students from Science, Commerce, or Arts are eligible.
Students gain skills in visual communication course subjects, digital design, animation and multimedia courses, UI/UX, motion graphics, typography, branding, illustration, and digital storytelling.
The course syllabus includes graphic design, motion graphics, UI/UX, branding, illustration, digital storytelling, and animation and multimedia courses.
The scope includes careers in design studios, advertising agencies, multimedia companies, animation studios, branding firms, digital agencies, and freelance opportunities.
No. The focus is on visual communication subjects, digital design, and animation and multimedia courses.
A creative portfolio is encouraged for all candidates and required for transfer students applying to Year 2 or higher.
Yes. Graduates can pursue a Master’s in Design, Visual Communication, UI/UX, Animation, Multimedia, or Digital Arts.
Students complete two industry internships. Projects include branding, packaging, advertising.
No. While AI can assist with repetitive tasks, creative roles in visual communication subjects, digital design, and animation and multimedia courses require human creativity, conceptual thinking, and storytelling, skills that AI cannot fully replace. Graduates of this course will remain in high demand for communication design careers.