Food is a part of our culture and identity. Food has a strong influence on our mood, health and well-being. Food is a major part of our everyday life and we often associate certain foods with a particular taste, texture or memory. Food is also an important part of our culture and heritage.

Food can be part of a brand’s identity and coherence, or it can be used to help build and strengthen a brand. 

When designing products and experiences, food is an important part of the design process. Food can be used to add flavour, texture, colour and nutrition to products and experiences. It can also be used as a vehicle for expression, symbolism and storytelling. Food in design studies helps you to better understand the role food plays in design, and to express yourself through the design of food.