Philippe Buisson - French Artist

Master Advertising, Design & Digital Communication

Advertising is reinventing itself, shifting from the era of the mass campaign to one of continued brand engagement. Modern communication must be at least as sophisticated as today’s consumers.

This is a full-time 2 years Master course at our Kolkata Campus provides an understanding of Advertising, Branding, Design, Digital and Communication Strategies.

The nature of the this programme extends to the capacity if creativity and transform them into professionals for the real world. They are equipped in global marketing and communication campaigns as designers, strategists, in leading global agencies and brands.

The degree is awarded in collaboration with Techno India University - AICTE Approved

Philippe Buisson - French Artist

INTERNSHIPS

Placements in India, Europe, and the Americas, to gain real-world experience

INTERNATIONAL WORKSHOPS

Conducted by professionals from across the the world, tackling multicultural design problems

STUDY ABROAD

An international study trip is undertaken ensuring the adaption to international culture

CURRICULUM

An intensive 2 years professional masters programme that provides the student with a 360 degree view on Branding, Design, Digital and Communication Strategies. Real-time client projects and group work, in addition to workshops with industry stalwarts and a mandatory internship prepares the students for the world of design and transforms them into innovative professionals. Please note - The degree is awarded in collaboration with Techno India University - AICTE Approved.

SEMESTER 1

Foundation Studies

This semester serves as an introduction to the creative industries. The focus is on form, and its interaction with function. Students learn the fundamental principles of art and design, as the pedagogical building blocks for their future specialisations.

Graphic Design + Advertising + Brand strategy + Digital + UI/UX + Art Direction + Creativity + Graphic Design + Editorial Design + Computer Graphics + Branding + Visual Expression + Marketing + Social Medias + Web Design + Creative Writing

SEMESTER 2

Concepts, Communication & Design

An important semester of transition, students learn about the basic elements of visual and graphical communication; text, image and how they are related. Students participate in international workshops and intensive project weeks that combine conceptual methodology, technical training and research processes.

Going a step ahead from the technical foundation, students consider aesthetics and their relevance to the world. Through projects that involve teamwork and strategic completion of cross-functional live client assignments, students refine their ability to infuse creativity in concepts.

They also have the opportunity to go France for a week-long Study Trip.

Graphic Design + Editorial Design + Computer Graphics + Brand Design + Digital Marketing + Social Media + Copywriting + UX Design + Art Direction + Motion Design

SEMESTER 3

Professional Training

The pedagogy used in this last semester focuses on integrating economic realities and professional context with one’s personal creative approach. An emphasis is placed on understanding competition, markets, clients and design strategy. Students work on a focused editorial project, as well as a grand project that requires them to address a brand problem through design. They finish the year armed with a curated portfolio, background experience and a mindset ready for the industry.

Digital Graphic Design + Visual Identity + UI Design + Digital Marketing + Digital Art Direction + Advertising + Advanced Motion Design + Entrepreneurship

Industry Internship

6 Months

A required internship of 6 months in a top agency of design or advertising ends the programme, giving students both a look through the window of creative industries and a foot in the door of their professional advancement.

Masters in Advertising, Design and Digital Communication Kolkata Campus

AICTE Approved - in Collaboration with Techno India University/ Kolkata Campus

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A faculty of practicing artists & designers


CAREERS IN DESIGN

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ADMISSIONS

Eligibility

Students who have completed their graduation from any field are eligible to apply.

Admission Process

Students must submit the application form to enrol for the desired courses in our institute.

Selection Process

Students will be subjected to a creative intelligence test, personal interview and portfolio evaluation.
  1. Fill the online application
  2. Upload necessary documents

    Graduation Transcripts

    Address Proof

  3. Pay application fee
  4. Register for & take the creative aptitude test
  5. Come in for an interview.

    Bring a creative portfolio* if you have one.

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