Digital Product Designer Skills, Roles & Responsibilities

We at École Intuit Lab are here to answer all your questions and more in this blog regarding the world of digital product design!

A digital product designer is critical to any digital product’s success. From developing, and working on UI UX Design to creative testing ideas through wireframing, prototyping, and testing iterations—an excellent digital product designer can take a digital picture from concept to a fully functional app/website within no time. Should you question whether this is something you might be good at, we at École Intuit Lab are here to answer that question and more in this blog!

Skills of a Digital Product Designer

Product design involves the creation of products that solve users’ problems. A digital product designer wears many hats and works in different roles. Depending on the experience and expertise, one may have to do one of the tasks or do it all — from market research to design & development. Hence, the following digital product designer skills are a must to perform such tasks thoroughly.

  • Web development and design
  • UI/UX design and ideation
  • Prototyping
  • Written and verbal communication
  • Graphic & motion designing
  • Leadership
  • Interaction Design
  • Team Management

At École Intuit Lab, we have a diverse curriculum that aids in building the right skills. You can learn everything from basics to advance skills.

Roles & Responsibilities of a Digital Product Designer

A digital product can be anything from an e-commerce website to a mobile app or an extension of a company’s existing software. In any case, the process is similar: a digital product designer must identify user needs, develop branding concepts, create wireframe layout design, and then move on to visual design, prototyping the digital product and testing it with real users.

A product designer will be in charge of converting ideas into tangible products and ensuring the long-term success of the products. Along with it, they may also work with different teams and managers — some common ones being content, tech, creative, etc.

Other than the ones mentioned above, here’s an in-depth breakdown of the responsibilities of a digital product designer:

  • Designing – This involves creating the product’s UI/UX Design and assembling the branding guide—colors, typography, and the overall visual appeal of the product.
  • Creation – It involves developing and managing the product’s back-end functionality.
  • Validation – The digital product designer will validate the product by performing user research to ensure that the product is functionally sound.
  • Execution – They will communicate and manage the development team developing the product. A great product designer ensures the end-to-end success of the product.

How to Become a Digital Product Designer?
Product design is an important field that is constantly evolving. So, if you’re thinking about becoming a product designer or are already in the field, staying up-to-date on the latest trends and developments is essential. At École Intuit Lab, we offer the best product designing curriculum in our bachelor’s in product design, PG in UI UX, or visual communication course.

École Intuit Lab programs cover everything from basics to advance digital product designer skills. You also learn from hand-picked industry experts and explore domestic and international work opportunities.

Build the future you want
From concept to actual product, a designer plays a crucial role in creating the look and feel of the product, along with the underlying functionality. The best digital product designers are the ones who can easily bridge the gap between the company’s business and technology sides. So, if you want to become one, follow these steps closely.

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