As a student who would be appearing for their 12th-grade exams, you must be feeling the pressure to pick a lane finally. With mainstream career options like Engineering and Medical becoming less popular, new lucrative career avenues in design and Art are taking the front seat.

As a student who might be inclined toward design but feels lost in the world of endless options, Ecole-Intuit-lab has compiled a list of fields you can pick from:

• Game Art Design

With a substantial percentage of the young population becoming involved in gaming, the demand for game designers is also bound to increase. Game art design involves designing the levels, graphics, systems, and mechanics, basically the nitty-gritty of gaming. On a more beginner level, your role as a designer might involve one or more of these roles. But, as you become a senior, the position becomes concentrated and expertise-oriented.

Ecole-Intuit-lab puts its state-of-the-art labs and expert faculty to groom its students and let them design their own path into the competitive field of game design.

• Product design

For a product to be launched into the market, a lot of behind-the-scenes work is involved to ensure it caters to a specific target audience and provides a targeted solution. That’s where the role of a product designer comes into play.

Product designers are problem solvers who understand UX, UI, and design systems. Product design focuses on the customers, recognizes the business needs, and converts them into a well-designed product. They collaborate with managers, manufacturers, and other designers to ensure the product’s vision is realized. However, their primary role is finding a balance between user needs, business goals, and design and technical feasibility.

• Graphic design 

As the name suggests, graphic design deals with visual concepts involving a range of roles, from designing logos to brochures, banners, and advertisements.

It integrates words, images, and ideas to make a visually-effective and appealing piece that caters to a specific objective for a targeted social group. For example, for designing a sale poster, a graphic designer will manage the patterns, colors, and placement of elements and information to ensure it caters to the objective—attracting customers and increasing sales. 

• Visual Communication design

People tend to confuse this niche with graphic design. The two are related but have different disciplines. While a graphic designer focuses more on graphics and visual appeals, a visual communication designer’s job is to effectively convey an idea or information.

Visual Communication design transmits ideas through imagery frequently to elaborate, complement, or assist in understanding the information provided. 

• Industrial design

The industrial design caters to the mass production of products and devices that are used by thousands of users all over the world. They deal with designing, form, and features of the product.

Other mainstream design options include textile, interior, fashion, and web design. It’s essential to understand the needs of each niche and choose according to your interests. Choosing the right design course is the first step to a great design career. Institutes like Ecole-Intuit-lab help you explore your potential while helping you understand the scope of other niches.