What do you need to excel in digital product design?


Digital Product Design

Digital product design is the new trend rapidly gaining attention. So, if you are on the fence, read this to know everything from skills, courses, and colleges that can help you excel in digital product design.

As digital products become increasingly prevalent in society, the demand for digital product designers is skyrocketing. There’s a lot to explore in this field, and in this article, we’ll discuss all that, alongside the career, job opportunities, and best digital product design colleges in Mumbai.

What is digital product design?

Simply put, digital product design involves identifying and catering to a problem with digital solutions, such as websites, apps, and software. It is an extensive process consisting of multiple stages and procedures before the product design is finalized and released to the market. Digital product designing includes a mix of conceptual and technical training that prepares the individual in designing, prototyping, development, art direction, and more.

Skills and roles of a digital product designer

A digital product designer performs various roles and is often essential in the product design and development lifecycle. Hence, they must possess the fundamental skills required to deliver tasks promptly and efficiently.

  • A good grasp of design software is the first and foremost skill as it helps them execute day-to-day designing activities.
  • A designer must have superior problem-solving and analytical abilities to create a new product in a market with hundreds of rivals vying for the same market share.
  • Communication skills to interact with other teams are necessary to gain a broader view of the process and strategies.
  • Market research skill while designing a new product is always necessary to understand what’s going on in the current market. It can help the team stay aware of the latest technologies, related problems, and similar products already available in the market.
  • Strong product ideation and concept designing skills are closely related to the product’s success. Hence, a ‘bigger picture’ mindset and thinking clubbed with ideation skills can allow the product designer to weigh the functional and design benefits of the solution — leaving less room for error.

How to become a digital product designer?

To become a digital product designer, one must have a strong understanding of both design and technology. Additionally, experience with user experience (UX) design, user interface (UI) design, and coding are also beneficial.

However, if one doesn’t possess the required skills, there are various ways to start the journey of becoming a digital product designer. The most common path is to opt for digital product designing courses in Mumbai. You can pursue a bachelor’s in product design, PG in UI UX, or a visual communication course in Mumbai.

Top career options in product designing

Careers and job opportunities in the field of product design are as diverse as the skill set required to become one. The top career choices for a Product Designer are:

  1. Product Manager
  2. UI UX designer
  3. Interior and spatial designer
  4. Product Designer
  5. Design Consultant
  6. Advertising Art Director
  7. Colour Technologist

Be ready for the next big thing

Excelling as a digital product designer is a long-term commitment to yourself. From enhancing your skills to gaining experience in the field, the journey is long, and having the right assistance can be a game changer.

Ecole intuit lab is one of the best graphic design institutes in Mumbai with many degree options — undergraduate, postgraduate, and master’s. Students can choose from UI UX design courses,  visual communication, game design, and many more.

Take the plunge to become the best designer!