Packaging is a crucial element for brands to communicate their identity. There are many factors that contribute to the success of the packaging, and it’s vital to get them right.
It’s important for the branding on the packaging to be coherent with the brand image and identity. The colors used should also be bright and appealing, while being relevant to the product. The design should not only be aesthetically pleasing, but also functional and practical.
The seven sins of beer in packaging are: Pride, Wrath, Greed, Envy, Gluttony, Lust and Sloth. They all contribute to a less than perfect package design that can negatively impact sales and lead consumers astray from your brand image.