LEARNING TO USE YOUR TALENTS
Creative intelligence is at the heart of our teaching. It is the shared knowledge which young creative people tap into to become designers or art directors.
The main challenge for a designer is to learn to use their creative energy intelligently; to channel and control it. Adapting to overcome issues, drawing on personal culture and knowledge and making wise choices, to find attractive, concrete and astute solutions.
Creative intelligence is an attitude, and sets apart those who are experts in their field, and know how to contribute to the best of their abilities. Over and above simple know-how, it means adopting an original and relevant approach. It is essential that the right image is found, in addition to it being an attractive image. By the right image, we mean “a visual production which makes sense”, which draws its strength from reflection within a given context, a certain vision, or even according to certain ethical principles.