THE CO-OP PROGRAMME IS DIVIDED INTO THREE SEGMENTS.
- Agency : Students first begin with a 3-week stint at a creative agency.
- Seminar : Then they come back to the intuit.lab premises where they spend a week attending seminars and making presentations pertaining to their creative field. After which, the students go back to their respective agencies and the cycle continues in this manner.
- BDP : While moving to and fro between intuit.lab and their agency, students have to continue working on their personal project, formally called their Brand Design Project (BDP).